http://www.lotro.com/news/709-announcing-the-lord-of-the-rings-onlines-move-to-free-to-play-

Announcing The Lord of the Rings Online's Move to Free-to-Play!

Today is an important day for LOTRO: we’ve announced that this fall, LOTRO will begin offering a Free-to-Play option! Players will be able to download the game and adventure in Middle-earth for free. With Free-to-Play comes the addition of the LOTRO Store, where players will have immediate in-game access to a wide variety of special items, account services, and convenience items.
 

Our game will be free to play in the future (coming fall)!

What will this mean, for certain  we'll ge more players. Some moaning people will leave, declare the game doomed, failed.

Some people understand economics... ;-)

Anyway, we'll have a nice discussion HERE !