The Lord of the Rings Online™ Will be Free to Play Starting September 10, 2010
Written by Administrator
Wednesday, 18 August 2010
WARNER BROS. INTERACTIVE ENTERTAINMENT ANNOUNCES THE LORD OF THE RINGS ONLINE™ WILL BE FREE TO PLAY STARTING SEPTEMBER 10, 2010
Turbine and Codemasters to Release Free-to-Play Version of Award-winning Online Game Across North America and Europe
WESTWOOD, MA – August 18, 2010 – Warner Bros. Interactive Entertainment announced today that Turbine’s The Lord of the Rings Online™ (LOTRO) will introduce its innovative new pricing model, allowing players to download the game and play for free and purchase expansions, quest packs, items, and account services a la carte from the new LOTRO Store starting September 10, 2010.
Extending its award-winning story, LOTRO delivers the ultimate adventure featuring the massive world of Middle-earth brought to life through state-of-the-art graphics and gameplay, and a rich set of features that until now could only be found in premium subscription-based online games.
“Our LOTRO beta program has been a huge success and we want to thank all of our players who worked with us to get the game ready for launch,” said Kate Paiz, Executive Producer of LOTRO, Turbine. “Our unique pricing model has revolutionized the industry and starting in September, players will be able to choose how they pay for and play one of the world’s best online games and we can’t wait to welcome millions of new players to Middle-earth!”
Announcing The Lord of the Rings Online's Move to Free-to-Play!
Today is an important day for LOTRO: we’ve announced that this fall, LOTRO will begin offering a Free-to-Play option! Players will be able to download the game and adventure in Middle-earth for free. With Free-to-Play comes the addition of the LOTRO Store, where players will have immediate in-game access to a wide variety of special items, account services, and convenience items.
Our game will be free to play in the future (coming fall)!
What will this mean, for certain we'll ge more players. Some moaning people will leave, declare the game doomed, failed.
